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Ever Feel Like Your Job is Just Leading You On? The Term You’re Looking For Is Breadcrumbing

That promotion they keep mentioning but never happened? Yeah, that’s breadcrumbing
nura
09 Apr 2025, 12:00 PM

You’ve probably heard the dating term breadcrumbing — when someone gives just enough attention to keep you interested without committing. Well, it’s happening at work too.

ever feel like your job is just leading you on? the term you’re looking for is breadcrumbing

In the workplace, breadcrumbing looks like vague promises of raises, promotions, or exciting projects that never come true. Your boss might offer praise or hope just when you’re about to quit — but without any real follow-through.

Experts say it’s a form of “intermittent reinforcement,” a powerful way to influence behavior. But when it’s used to delay development or avoid turnover, it can lead to frustration and burnout.

ever feel like your job is just leading you on? the term you’re looking for is breadcrumbing

Signs You’re Being Breadcrumbed:

  • You only get recognition when you're unhappy or burned out

  • Promotions or raises are mentioned but never happen

  • Your manager avoids real conversations about your growth

  • You’re stuck in the same role, despite new ideas

What to Do:

  • Ask for clear feedback and timelines

  • Share your goals and highlight your impact

  • Pay attention to follow-through — not just promises

A good employer will support your development. If the trail of breadcrumbs goes nowhere, it might be time to move on.

Source: BBC News

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